Sales experience turned into technology

An AI sales assistant built from real experience

This tool was born from years working in sales, teams and processes where every late reply could cost an opportunity. We design technology to free up time, organize the sales operation and help teams sell better.

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Sales team reviewing operations with the support of artificial intelligence

Before building technology, we lived the problem

For years we saw the same four patterns repeat in capable sales teams.
It wasn't a lack of talent: it was a lack of time, system and continuity.

The prospect writes, no one replies in time and they move forward with the first available competitor. The opportunity is lost before properly entering the process.

The first contact happens, but the second and third depend on the salesperson's memory. When the schedule gets tight, follow-up is the first thing to fall.

The salesperson answers repeated questions, coordinates schedules and updates records. Little time is left for the conversation that actually closes the sale.

Prospect information lives across WhatsApp, emails, spreadsheets and the team's memory. Rebuilding the context takes time every time someone picks the case back up.

The pattern repeated regardless of the industry: when the sales operation depends too much on people being available at the exact moment, growth becomes fragile.

How we understand the future of sales work

Hybrid: people and artificial intelligence working as one team.

  • People decide, AI executes

    People keep the high-value conversations, the complex decisions and the customer relationship. The AI assistant takes on the repetitive, the predictable and the high-volume.

  • Designed to coexist

    From the start we define what the assistant resolves, how far it goes and when it escalates to the human team. No gray areas or disputed territory.

  • Autonomy grows with evidence

    Data, real conversations and handled cases feed back into the AI assistant. We expand its scope when usage or complexity justifies it.

Dive deeper into our hybrid-team philosophy

Our podcast, episode by episode.

Experience behind the technology

We combine sales judgment, operational design and technology implementation to build AI assistants aligned with the real way your business sells.

  • Sales experience

    We understand the daily challenges of selling, follow-up, prioritization and closing.

  • Operational design

    We translate sales processes into clear, measurable and automatable flows.

  • Technology implementation

    We integrate AI, CRM, WhatsApp, calendars and key operating tools.

Strategic analysis of a sales operation with artificial intelligence

The team behind botparati

Two professionals with extensive experience in sales processes and technology implementation.

Mauricio Reina

Mauricio Reina

CEO & CSO

An Electronic Engineer with a specialization in Senior Management and more than 30 years of experience in technology, business leadership and consultative sales. He has led companies in the technology sector and is a business mentor at the Bogotá Chamber of Commerce.

Luis Pinzón

Luis Pinzón

CTO

A Systems Engineer with more than 20 years of experience integrating technology and sales processes across Latin America. He has led transformation, growth and technology solution projects for several companies.

How we work

We design each assistant around your operation, your channels and your sales rules.

  • AI-first design

    We create AI-first solutions, not patches added on top of old processes.

  • Dedicated implementation

    We configure, integrate and test each assistant according to the real scope of your operation.

  • Continuous support

    We adjust flows, responses and criteria based on the real use of the assistant.

  • No forced lock-in

    We believe in relationships sustained by results, not by mandatory contracts.

Build a more efficient sales operation

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